Via Scoop.it – Bounded Rationality and Beyond
“The Foundations of Neuroeconomic Analysis rests on the biological basis of how we assign value and how we use these values to make choices in the face of uncertainty. However, it is equally informed by classical economics, creating the first steps toward a ‘mindful economics’ that includes human psychology at its center. This book sets the standards for this exciting new discipline.” –Terrence Sejnowski, Francis Crick Professor, Salk Institute
“A remarkable testimony from a high priest of Neuroeconomics who believes that economics may someday be based on scientific brain observations. As someone who believes that building economic models is like writing fairytales, I am very skeptical. However, if I am wrong, this book heralds a new dawn for economics.” —Ariel Rubinstein, Professor of Economics, Tel Aviv and New York Universities
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