09
gen
13

Peer Effects in Risk Taking

See on Scoop.itBounded Rationality and Beyond

Alessandro Cerboni‘s insight:

By:Lahno, Amrei M.
Serra-Garcia, MartaURL:http://d.repec.org/n?u=RePEc:lmu:muenec:14309&r=cbeThis paper examines the effect of peers on individual risk taking. In the absence of informational motives, we investigate why social utility concerns may drive peer effects. We test for two main channels: utility from payoff differences and from conforming to the peer. We show experimentally that social utility generates substantial peer effects in risk taking. These are mainly explained by utility from payoff differences, in line with outcomebased social preferences. Contrary to standard assumptions, we show that estimated social preference parameters change significantly when peers make active choices, compared to when lotteries are randomly assigned to them.Keywords:Peer Effects; Decision Making under risk; Social Comparison; Social Preferences; Laboratory Experiment

See on epub.ub.uni-muenchen.de

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2 Responses to “Peer Effects in Risk Taking”


  1. gennaio 9, 2013 alle 11:45 pm

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  2. gennaio 10, 2013 alle 1:57 pm

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