Archivio per aprile 2012



26
Apr
12

The Sustainability Review » Blog Archive » Behavioral Economics and Corporate Sustainability

See on Scoop.itBounded Rationality and Beyond

By John Byrd, PhD and Kent Hickman, PhD
The likelihood of meaningful legislation supporting a shift towards more sustainable practices by business and individuals seems miniscule.

See on www.thesustainabilityreview.org

26
Apr
12

Dan Ariely – Extrinsic vs. Intrinsic Rewards at Work

See on Scoop.itBounded Rationality and Beyond

http://reapingprofessionalsuccess.com/blog April 2010 Teleseminar clip of Dan Ariely reveals the failures of extrinsic motivation techniques when compared to…

See on www.youtube.com

26
Apr
12

Good judgments do not require complex cognition – Julian N. Marewski • Wolfgang Gaissmaier • Gerd Gigerenzer

See on Scoop.itBounded Rationality and Beyond

What cognitive capabilities allow Homo sapiens to successfully bet on the stock market, to catch balls in baseball games, to accurately predict the outcomes of political elections, or to correctly decide whether a patient needs to be allocated to the coronary care unit? It is a widespread belief in psychology and beyond that complex judgment tasks require complex solutions. Countering this common intuition, in this article, we argue that in an uncertain world actually the opposite is true: Humans do not need complex cognitive strategies to make good inferences, estimations, and other judgments; rather, it is the very simplicity and robustness of our cognitive repertoire that makes Homo sapiens a capable decision maker 

See on www.springerlink.com

26
Apr
12

Music and the Brain: The World in Six Songs: How the Musical

See on Scoop.itBounded Rationality and Beyond

Director of McGill University’s Laboratory for Musical Perception, Cognition and Expertise and best-selling author of “This is Your Brain on Music,” Daniel L…

See on www.youtube.com

26
Apr
12

Daniel Kahneman talks about his book “Thinking, Fast and Slow”

See on Scoop.itBounded Rationality and Beyond

Review: http://ratemybooks.com/2011/thinking-fast-and-slow-by-daniel-kahneman...

See on www.youtube.com

26
Apr
12

Behavioural economics with Daniel Kahneman

See on Scoop.itBounded Rationality and Beyond

Daniel Kahneman, Nobel Prize Laureate for Economics and Professor of Psychology at Princeton University, discusses how behavioural economics is likely to improve consumer protection in the United States and that policy makers in America recognise the value of this field of economic thought.

See on www.youtube.com

26
Apr
12

Behavioural Economics Part 1

See on Scoop.itBounded Rationality and Beyond

Wendy Gordon gives an introduction to all the main principles of behavioural economics, and explains why it is of fundamental importance to the practice of qualitative research..

See on www.youtube.com

26
Apr
12

Intro to Behavioral Economics

See on Scoop.itBounded Rationality and Beyond

In the 21st century, the toolkit of the modern designer is rapidly expanding. Design practice is maturing, and what was once a focus on aesthetics and usability is broadening to incorporate interdisciplinary knowledge from a variety of fields like behavioral economics and cognitive psychology. These disciplines shed light on the factors that impact human decision-making and motivate our behaviors.

See on vimeo.com

26
Apr
12

Franklin Award in Computer and Cognitive Science for his ACT theory.

See on Scoop.itBounded Rationality and Beyond

Some interesting insights about decision making and cognition
Cognitive Psychologist John R. Anderson gets the 2011 Franklin Award in Computer and Cognitive Science for his ACT theory.

See on www.youtube.com

26
Apr
12

The Effects of Exposure Time on Memory of Display Advertisements

See on Scoop.itBounded Rationality and Beyond

Display advertising is a multi-billion dollar industry that has
traditionally used a pricing scheme based on the number of
impressions delivered. The number of impressions of an ad is
simply the number of downloads of that ad. One impression,
however, does not differentiate between an ad that is in view
for five seconds or five minutes. Since advertisers seek brand
recognition and recall, we ask whether a time-based account-
ing of advertising can better align with advertisers’ goals.
This work aims to model the basic relationship between ad
exposure time and the probability that a viewer will remem-
ber an advertisement. We investigate this question via two
behavioral experiments, conducted using Amazon Mechan-
ical Turk, in which people viewed Web pages accompanied
by ads. The amount of time the ads were in view was either
determined endogenously (as a function of reading speed)
or exogenously (as a function of a timer and random assign-
ment). Our results suggest that for exposure times of up
to one minute, there is a strong, causal influence of expo-
sure time on ad recognition and recall, with the marginal
effects diminishing at durations beyond this level. Simple
models describing memory response as a function of the log-
arithm of exposure time provide a good fit. In addition, we
find that advertisements that are displayed when the Web
page loads attain greater marginal increases in recognition
per unit time than do ads that come into view second in
a sequence. Nonetheless, for both types of ads, exposure
time has a substantial effect. A psychologically-informed
accounting system based on ad exposure duration, sequence
and onset time may more closely align with advertiser goals
than the industry standard of impression-based accounting.

See on www.dangoldstein.com




Time is real? I think not

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