Archivio per 24 agosto 2012

24
Ago
12

Color Psychology of Consumer Decision Making

See on Scoop.itBounded Rationality and Beyond

What does color really mean to your customer, or how does color affect consumer behavior?Colors can have a powerful psychological effect, and there is a strong connection between color and feelings. Color can evoke emotions and therefore it can change our behavior too (a red sports car can create feelings of excitement, or a blue sea can create feelings of calmness). This is also supported by science, as color addresses one of our basic neurological needs for stimulation. Color triggers very specific responses in the brain and in the whole body (red raises blood pressure and heart rates, while blue lowers blood pressure, pulse, and respiration rates). For marketers, color differentiates the brand, suggests emotional benefits and can be a key to a brand’s identity.

See on neurorelays.wordpress.com

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24
Ago
12

How We Decide (Recenzie)

See on Scoop.itBounded Rationality and Beyond

Jonah Lehrer este un tânăr scriitor ştiinţific american şi ziarist pe teme de psihologie, neuroştiinţe, luarea deciziilor, precum şi conexiunile dintre ştiinţă şi omenire. Acesta publicat trei cărţ…

See on neurorelays.wordpress.com




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agosto: 2012
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