Archivio per agosto 2012



25
Ago
12

Decision Making Under Uncertainty

See on Scoop.itBounded Rationality and Beyond

Douglas Gale, a professor of economics at New York University, speaks at the annual Robert Rosenthal Memorial Lecture on Decision Making Under Uncertainty: Non-standard Preferences and/or Bounded Rationality. Gale, an economic theorist, has worked for years on this experiment, which is based on the factors surrounding decision-making.

The Robert Rosenthal Memorial Lecture series was founded in honor of Robert Rosenthal, a longtime faculty member of the College of Arts & Sciences economics department. The series brings to campus a prominent economist chosen by economics graduate students, allowing them to interact with speakers and gain insight into their field.

See on www.youtube.com

25
Ago
12

Dan Ariely: Why we think it’s OK to cheat and steal (sometimes)

See on Scoop.itBounded Rationality and Beyond

http://www.ted.com Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Cle…

See on www.youtube.com

25
Ago
12

Gerd Gigerenzer: What Can Economists Know? 2/5

See on Scoop.itBounded Rationality and Beyond

Gerd Gigerenzer, Director, Max Planck Institute for Human Development speaks on panel entitled “What Can Economists Know: Rethinking the Foundations of Econo…

See on www.youtube.com

24
Ago
12

Color Psychology of Consumer Decision Making

See on Scoop.itBounded Rationality and Beyond

What does color really mean to your customer, or how does color affect consumer behavior?Colors can have a powerful psychological effect, and there is a strong connection between color and feelings. Color can evoke emotions and therefore it can change our behavior too (a red sports car can create feelings of excitement, or a blue sea can create feelings of calmness). This is also supported by science, as color addresses one of our basic neurological needs for stimulation. Color triggers very specific responses in the brain and in the whole body (red raises blood pressure and heart rates, while blue lowers blood pressure, pulse, and respiration rates). For marketers, color differentiates the brand, suggests emotional benefits and can be a key to a brand’s identity.

See on neurorelays.wordpress.com

24
Ago
12

How We Decide (Recenzie)

See on Scoop.itBounded Rationality and Beyond

Jonah Lehrer este un tânăr scriitor ştiinţific american şi ziarist pe teme de psihologie, neuroştiinţe, luarea deciziilor, precum şi conexiunile dintre ştiinţă şi omenire. Acesta publicat trei cărţ…

See on neurorelays.wordpress.com

23
Ago
12

Why Waiting in Line Is Torture

See on Scoop.itBounded Rationality and Beyond

We’ll never eliminate lines altogether, but a better understanding of the psychology of waiting can help make those inevitable delays a touch more bearable.

See on www.nytimes.com

22
Ago
12

Paul W. Glimcher at Nobel Conference 47

See on Scoop.itBounded Rationality and Beyond

Paul Glimcher speaking at Nobel Conference 47, “The Brain and Being Human”…

See on www.youtube.com




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agosto: 2012
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