Archivio per marzo 2013

30
Mar
13

Colin Camerer: Neuroscience, game theory, monkeys

See on Scoop.itBounded Rationality and Beyond
http://embed.ted.com/talks/colin_camerer_neuroscience_game_theory_monkeys.html

When two people are trying to make a deal – whether they’re competing or cooperating – what’s really going on inside their brains? Behavioral economist Colin Camerer shows research that reveals just how little we’re able to predict what others are thinking. And he presents an unexpected study that shows chimpanzees might just be better at it than we are. (Filmed at TEDxCalTech.)

See on ted.com

Annunci
30
Mar
13

Colin Camerer: Neuroscience, game theory, monkeys

See on Scoop.itBounded Rationality and Beyond

When two people are trying to make a deal — whether they’re competing or cooperating — what’s really going on inside their brains? Behavioral economist Colin Camerer shows research that reveals just how little we’re able to predict what others are thinking. And he presents an unexpected study that shows chimpanzees might just be better at it than we are. (Filmed at TEDxCalTech.)

See on www.ted.com

29
Mar
13

What’s Better for Business: Logic or Emotion? Answers From Neuroscience – Forbes

See on Scoop.itBounded Rationality and Beyond

Humans are animals.  While we like to think we’re captains of our destiny, we’re far more driven by instinct than we know.  In many ways, we’re just glorified apes, even in business.Neuroscience business expert Janet Crawford For over a century, the overriding philosophy in business has been that rational decision-making is better business. Irrational decisions, on the other hand, were to be avoided.  We’ve probably all seen bad executive decisions made based on miscalculated fears, misperceived threats, or misdirected loyalties.Today, science is teaching us that the bifurcation between logic and emotion is not so clear cut.  There is business value lurking in what appears to be irrational.  Think of the intense devotion of startup teams in Silicon Valley.  Think of the culture that surrounds iconic companies like Harley-Davidson.  Think of the passion of Apple fans camping out overnight to be first in line to buy a new product.

See on www.forbes.com

29
Mar
13

What’s Better for Business: Logic or Emotion? Answers From Neuroscience – Forbes

See on Scoop.itBounded Rationality and Beyond

Humans are animals.  While we like to think we’re captains of our destiny, we’re far more driven by instinct than we know.  In many ways, we’re just glorified apes, even in business.Neuroscience business expert Janet Crawford For over a century, the overriding philosophy in business has been that rational decision-making is better business. Irrational decisions, on the other hand, were to be avoided.  We’ve probably all seen bad executive decisions made based on miscalculated fears, misperceived threats, or misdirected loyalties.Today, science is teaching us that the bifurcation between logic and emotion is not so clear cut.  There is business value lurking in what appears to be irrational.  Think of the intense devotion of startup teams in Silicon Valley.  Think of the culture that surrounds iconic companies like Harley-Davidson.  Think of the passion of Apple fans camping out overnight to be first in line to buy a new product.

See on forbes.com

28
Mar
13

The Neuromarketing Challenge: First Response | Neuromarketing

See on Scoop.itBounded Rationality and Beyond

It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic research on the topic (see Neuromarketing Proof? UCLA Brain Scans Predict Ad Success for one paper), and client data is usually closely guarded by commercial firms. We issued the challenge to try to bring some additional data into public view.

See on www.neurosciencemarketing.com

28
Mar
13

The Neuromarketing Challenge: First Response | Neuromarketing

See on Scoop.itBounded Rationality and Beyond

It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic research on the topic (see Neuromarketing Proof? UCLA Brain Scans Predict Ad Success for one paper), and client data is usually closely guarded by commercial firms. We issued the challenge to try to bring some additional data into public view.

See on neurosciencemarketing.com

28
Mar
13

Cultural Differences in Reading Faces | Neuromarketing

See on Scoop.itBounded Rationality and Beyond

The hottest new thing in neuromarketing is facial coding – the reading of fleeting facial expressions to determine true emotional reaction. Although the concept isn’t new – it dates to Paul Ekman‘s groundbreaking research in the 1950s to 1970s – the ability to capture and interpret facial expressions automatically with simple cameras and even webcams is driving the new interest. Big companies like Coca Cola and Unilever are adopting the technique as standard (see Neuromarketing: For Coke, It’s the Real Thing), and the technology is being made available to companies of any size by firms like Affectiva andYouEye.

See on neurosciencemarketing.com




Time is real? I think not

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