Archivio per 16 luglio 2013

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U. S. Behavioral Insights Team – Decision Science News

See on Scoop.itBounded Rationality and Beyond

The US government is starting a behavioral insights team, much like the UK’s   A growing body of evidence suggests that insights from the social and behavioral sciences can be used to help design public policies that work better, cost less, and help people to achieve their goals. The practice of using behavioral insights to inform policy has seen success overseas. In 2010, UK Prime Minister David Cameron commissioned the Behavioural Insights Team (BIT, https://www.gov.uk/government/organisations/behavioural-insights-team), which through a process of rapid, iterative experimentation (“Test, Learn, Adapt”), has successfully identified and tested interventions that will further advance priorities of the British government, while saving the government at least £1 billion within the next five years (see previous Annual Reports 2010-11 and 2011-12). The federal government is currently creating a new team that will help build federal capacity to experiment with these approaches, and to scale behavioral interventions that have been rigorously evaluated, using, where possible, randomized controlled trials. The team will be staffed by 4-5 experts in behavioral science and experimental design and evaluation. It is likely that selected individuals will serve on a temporary detail under the Intergovernmental Personnel Act before returning to their home organization, which can be a university, non-profit, or state and local government. Our preference is for individuals who are willing to serve full time but we will also consider people who are only in a position to serve part-time. Moreover, several agencies are looking to recruit expert academics to sit directly within their agencies and to help inspire, design, and execute on specific policy projects, and so it is possible to serve in this capacity as well.

See on www.decisionsciencenews.com

16
Lug
13

U. S. Behavioral Insights Team – Decision Science News

See on Scoop.itBounded Rationality and Beyond

The US government is starting a behavioral insights team, much like the UK’s   A growing body of evidence suggests that insights from the social and behavioral sciences can be used to help design public policies that work better, cost less, and help people to achieve their goals. The practice of using behavioral insights to inform policy has seen success overseas. In 2010, UK Prime Minister David Cameron commissioned the Behavioural Insights Team (BIT, https://www.gov.uk/government/organisations/behavioural-insights-team), which through a process of rapid, iterative experimentation (“Test, Learn, Adapt”), has successfully identified and tested interventions that will further advance priorities of the British government, while saving the government at least £1 billion within the next five years (see previous Annual Reports 2010-11 and 2011-12). The federal government is currently creating a new team that will help build federal capacity to experiment with these approaches, and to scale behavioral interventions that have been rigorously evaluated, using, where possible, randomized controlled trials. The team will be staffed by 4-5 experts in behavioral science and experimental design and evaluation. It is likely that selected individuals will serve on a temporary detail under the Intergovernmental Personnel Act before returning to their home organization, which can be a university, non-profit, or state and local government. Our preference is for individuals who are willing to serve full time but we will also consider people who are only in a position to serve part-time. Moreover, several agencies are looking to recruit expert academics to sit directly within their agencies and to help inspire, design, and execute on specific policy projects, and so it is possible to serve in this capacity as well.

See on decisionsciencenews.com

16
Lug
13

All of Us Are Searching for an Open Arm: The Uprising of Sad Music in the Media

See on Scoop.itBounded Rationality and Beyond

Ever since the great tearjerker of ‘11, the media has seemingly at last seen fit to begin a shift in focus toward a more somber melody. With a growing spotlight on artists such as Adele, Muse and I…

See on asthespiritwanes.com

16
Lug
13

All of Us Are Searching for an Open Arm: The Uprising of Sad Music in the Media

See on Scoop.itBounded Rationality and Beyond

Ever since the great tearjerker of ’11, the media has seemingly at last seen fit to begin a shift in focus toward a more somber melody. With a growing spotlight on artists such as Adele, Muse and I…

See on asthespiritwanes.com

16
Lug
13

Radio3 Scienza

See on Scoop.itBounded Rationality and Beyond

Le neuroscienze sono in grado di misurare sentimenti come la delusione e l’appagamento. Che rivestono un ruolo importante nei comportamenti di consumatori, commercianti, banchieri e addetti al mondo della finanza.

See on radio3.rai.it

16
Lug
13

Radio3 Scienza

See on Scoop.itBounded Rationality and Beyond

Le neuroscienze sono in grado di misurare sentimenti come la delusione e l’appagamento. Che rivestono un ruolo importante nei comportamenti di consumatori, commercianti, banchieri e addetti al mondo della finanza.

See on www.radio3.rai.it

16
Lug
13

Warmer Temperatures Increase our Reliance on Heuristic Decisions

See on Scoop.itBounded Rationality and Beyond

We’re heading into Winter here in South Africa, which raised a very valid thought; to what extent does the temperature impact our decision making processes? Seems like the answer is “quite a bit actually”. While Neuromarketing plays a very big role in brand messaging contained in adverts, product packaging, product design, etc. it is also important to consider the actual environment in which products are being sold. One great example is that of retail stores. How often have you walked into a retail store during Winter, where they have the heat cranked up to a noticeably warmer temperature? How did you find your shopping experience in these circumstances? I have personally had many an experience where I have walked out of a very warm retail store, frustrated and without making a purchase. The question, from a Neuromarketing perspective, is why….

 

See on neuralsense.wordpress.com




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