Archivio per 26 novembre 2013

26
Nov
13

2013 Mental Health Research Symposium

See on Scoop.itBounded Rationality and Beyond

October 25th was an inspiring day as the 2013 Outstanding Achievement Prizewinners presented their latest discoveries and developments in brain and behavior research. Their work is revolutionizing the ability of neuroscientists to explore the brain and apply new information to prevent or reverse the course of mental illness. Two especially promising NARSAD Young Investigator Grantees also presented exciting work in developing a biomarker for schizophrenia and an innovative treatment for major depression. In addition, we were honored to have Elyn R. Saks, J.D., Ph.D., present a keynote address detailing her incredible story of a lifelong battle with schizophrenia and how she has been able to forge a full, productive and happy life for herself. Dr. Saks is the bestselling author of the book “The Center Cannot Hold: My Journey through Madness.” 
See on bbrfoundation.org

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26
Nov
13

2013 Mental Health Research Symposium

See on Scoop.itBounded Rationality and Beyond

October 25th was an inspiring day as the 2013 Outstanding Achievement Prizewinners presented their latest discoveries and developments in brain and behavior research. Their work is revolutionizing the ability of neuroscientists to explore the brain and apply new information to prevent or reverse the course of mental illness. Two especially promising NARSAD Young Investigator Grantees also presented exciting work in developing a biomarker for schizophrenia and an innovative treatment for major depression. In addition, we were honored to have Elyn R. Saks, J.D., Ph.D., present a keynote address detailing her incredible story of a lifelong battle with schizophrenia and how she has been able to forge a full, productive and happy life for herself. Dr. Saks is the bestselling author of the book “The Center Cannot Hold: My Journey through Madness.” 
See on bbrfoundation.org

26
Nov
13

Pricing and the Placebo Effect

See on Scoop.itBounded Rationality and Beyond

You’ve heard of the placebo effect. If not, it essentially works like this. You take a pill thinking it’s medicine, but it’s actually a sugar pill, and yet because you believe it is medicine, it workslike medicine.

Before we get into what this has to do with pricing, I’d like to take a moment to stress just how powerful the placebo effect is. This excellent video does a superb job of explaining the power of the placebo effect.

See on verilliance.com

26
Nov
13

Pricing and the Placebo Effect

See on Scoop.itBounded Rationality and Beyond

You’ve heard of the placebo effect. If not, it essentially works like this. You take a pill thinking it’s medicine, but it’s actually a sugar pill, and yet because you believe it is medicine, it workslike medicine.

Before we get into what this has to do with pricing, I’d like to take a moment to stress just how powerful the placebo effect is. This excellent video does a superb job of explaining the power of the placebo effect.

See on www.verilliance.com




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