Archivio per 17 febbraio 2014



17
Feb
14

NECSI Executive Education: Antifragility | NECSI

See on Scoop.itBounded Rationality and Beyond

When strong winds blow, don’t build walls, but rather windmills: there is a way to turn every bit of adversity into fuel for improvement.

This course introduces the principles of antifragility and complex systems science to explain how organizations and markets respond to volatility. Participants will learn which organizations can be considered fragile or antifragile, why certain patterns and trends matter while others are just noise, and how to create organizations that use volatility, variability, stress and disorder as information for making better decisions. This program does not require a math background.

See on necsi.edu

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17
Feb
14

2.8 The Price of FREE – YouTube

See on Scoop.itBounded Rationality and Beyond

Everybody likes a good discount. And if you were brave enough to go to the mall the past week or so, you probably saw a lot of people enjoying the post-Christmas sales, stuffing their shopping bags full, trying to get as much for their dollars as possible. But if the stuff in question had been free, our favorite behavioral economist Dan Ariely says there might have been a different story. 

See on youtube.com

17
Feb
14

2.8 The Price of FREE – YouTube

See on Scoop.itBounded Rationality and Beyond

Everybody likes a good discount. And if you were brave enough to go to the mall the past week or so, you probably saw a lot of people enjoying the post-Christmas sales, stuffing their shopping bags full, trying to get as much for their dollars as possible. But if the stuff in question had been free, our favorite behavioral economist Dan Ariely says there might have been a different story. 

See on www.youtube.com

17
Feb
14

Five insights from the behavioural sciences | Marketing Society Blogger Crawford Hollingworth

See on Scoop.itBounded Rationality and Beyond

Marketing Society Bloggers – Five insights from the behavioural sciences which could help to nudge and steer charitable giving – Crawford Hollingworth. 

Many of us want to give (or want to give more) to charity, but we often fail to deliver on our intentions. As with so many of our plans, there can be a gap between what we intend to do and what we actually end up doing and charitable giving is one of the plans that we can easily let slip; it needs some trigger action. These simple behavioural tools such as motivating people to give by telling them that others are giving and how much, or manipulating the anchors and reference points for donations, or giving donors the satisfaction of feeling as if their donation has made a real difference, or playing to the way we discount the future are all powerful ways to increase charitable giving and goal attainment very easily, with few additional costs to bear. These insights are also relevant to nearly all forms of fundraising – from attaining venture capital funding or departmental budgets or maybe even The Behavioural Architects’ fundraising for social projects!

 
See on www.marketingsociety.co.uk

17
Feb
14

Five insights from the behavioural sciences | Marketing Society Blogger Crawford Hollingworth

See on Scoop.itBounded Rationality and Beyond

Marketing Society Bloggers – Five insights from the behavioural sciences which could help to nudge and steer charitable giving – Crawford Hollingworth. 

Many of us want to give (or want to give more) to charity, but we often fail to deliver on our intentions. As with so many of our plans, there can be a gap between what we intend to do and what we actually end up doing and charitable giving is one of the plans that we can easily let slip; it needs some trigger action. These simple behavioural tools such as motivating people to give by telling them that others are giving and how much, or manipulating the anchors and reference points for donations, or giving donors the satisfaction of feeling as if their donation has made a real difference, or playing to the way we discount the future are all powerful ways to increase charitable giving and goal attainment very easily, with few additional costs to bear. These insights are also relevant to nearly all forms of fundraising – from attaining venture capital funding or departmental budgets or maybe even The Behavioural Architects’ fundraising for social projects!

 
See on marketingsociety.co.uk

17
Feb
14

Dan Ariely » Blog Archive V2 of my online course (Free!) «

See on Scoop.itBounded Rationality and Beyond

About a year ago we had a course called “A Beginner’s Guide to Irrational Behavior” on coursera.org

Creating the course was a lot of work, but it was also tremendously rewarding to create a community that was so involved in the exploration of human nature, and how to improve the decisions we all make day to day.

In about 4 weeks (March 11th) version #2 of this course will start.  This course will be based on some of the same materials from V1, but it should be an improved version given that in the meanwhile we learned a lot about the nature of online courses.

So, if you are interested, or know someone else who might be interested please pass along this link:  https://www.coursera.org/course/behavioralecon

Looking forward to another exciting course

See on danariely.com

17
Feb
14

Dan Ariely » Blog Archive V2 of my online course (Free!) «

See on Scoop.itBounded Rationality and Beyond

About a year ago we had a course called “A Beginner’s Guide to Irrational Behavior” on coursera.org

Creating the course was a lot of work, but it was also tremendously rewarding to create a community that was so involved in the exploration of human nature, and how to improve the decisions we all make day to day.

In about 4 weeks (March 11th) version #2 of this course will start.  This course will be based on some of the same materials from V1, but it should be an improved version given that in the meanwhile we learned a lot about the nature of online courses.

So, if you are interested, or know someone else who might be interested please pass along this link:  https://www.coursera.org/course/behavioralecon

Looking forward to another exciting course

See on danariely.com




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