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The Intuitive Investor: Why Intuition Is Important

There is a growing regard for intuition as many successful investors, including George Soros, attribute their success to it. Here is why intuition is important. 

Over the course of my investment career, I used several unconventional tools to improve the results of the fund I co-managed, but none was more powerful than intuition. In fact, there is a growing regard forintuition as many successful investors, including George Soros, attribute their success to intuition. A recent Wall Street Journal article said of executive decision making, “The potential conclusion is thatpeople who are good at strategy are better at sensing or feeling their way through strategies, rather than relying only on logic and being rational.” Even the author of My Life as a Quant, Emanuel Derman, has a deep-seated research interest in intuition. In this, the first in a regular series on the importance of intuition in investing, I will weigh in on the burgeoning discussion about intuition.

Source: blogs.cfainstitute.org


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