Archivio per 23 settembre 2014

23
Set
14

Analytics White Papers – Aryng

See on Scoop.itBounded Rationality and Beyond

Aryng is an analytics training and consulting company based in Silicon Valley. Read some of our analytics white papers today!

See on aryng.com

23
Set
14

Research funding has become prone to bubble formation | ISSP

See on Scoop.itBounded Rationality and Beyond

Fashions in research funding, reward structures in universities and streamlining of scientific agendas undermine traditional academic norms and may result in science bubbles. Research from the University of Copenhagen, which has just been published in the journal Philosophy and Technology, shows how the mechanisms that set off the financial crisis might be replicating in the field of science.

“In finance, the first condition for a bubble occurs when too much liquidity is concentrated on too few assets. The second is the presence of speculators. In science, similarly, if too much research funding is focused on too few research topics, and all researchers speculate in the same fashionable scientific templates to attract funding, a potential science bubble may be forming,” professor of Formal Philosophy Vincent F. Hendricks from University of Copenhagen explains.

See on crissp.eu

23
Set
14

5 Behavioral Economics Principles Marketers Can’t Afford to Ignore

See on Scoop.itBounded Rationality and Beyond

This is a contributed article by my colleague, Mukul Patki. Mukul has 10+ years of experience in Analytics and is Aryng‘s main instructor on Experimentation. 

Understanding the consumer psyche and the irrationality of the human decision-making process is key to developing winning value propositions or product features to test in the market. Here is a discussion of 5 Key Behavioral Economics (BE) principles (among dozens) that all marketers should not only understand but internalize.

See on forbes.com

23
Set
14

UK Gov – Behavioural Science Manager

See on Scoop.itBounded Rationality and Beyond

Department Department for Work and Pensions
Business Area Other
Business Area – detailed Strategic Communications Directorate
Number of Jobs Available 1
Location: Region London
Location: City/Town Westminster
Location: Building/Site Caxton House
 Grade SEO
 Equivalent Departmental Grade SEO
 Type of Role Communications/Marketing
 Job Description This advert is open at Stage 4 – External Recruitment. 

You should have an advanced knowledge of behavioural science concepts, ……..

Essential Criteria: 
•    Advanced behavioural science knowledge (this will be assessed through the selection process) 
•    Ability to persuasively communicate complex concepts to a non-technical audience 
•    Ability to design and evaluate randomised control trials (both lab/field) 
•    Excellent data analysis skills 
•    Ability to manage a varied workload and to deliver projects to a high standard, on time 
•    An enthusiastic, adaptable and creative approach to work 
•    Ability to work in a fast-paced environment and to deliver under pressure 
•    Good people and project management skills 
•    An understanding of and interest in public policy and services 

 
See on be-recruit.com

23
Set
14

Motivations and money-raising in a social media world | Features | Research

See on Scoop.itBounded Rationality and Beyond

The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains. Over the past few weeks, Facebook has been flooded with videos of people dumping ice water on their heads. Rather than being a drastic measure to cool off in the summer, this trend was prompted by the ‘Ice Bucket Challenge’, a campaign that dares people to pour a bucket of ice water on themselves or else donate to ALS research (or the Motor Neurone Disease Association MND in the UK). Those who accept the challenge can dare three more people to take part.

See on research-live.com

23
Set
14

Regierungsberater: Kanzlerin sucht Verhaltensforscher

See on Scoop.itBounded Rationality and Beyond

Psychologen, Anthropologen und Verhaltensökonomen sollen her und Angela Merkel helfen: Die Regierung will wirksamer regieren und den Bürgern einen Schubs in die „richtige“ Richtung geben.

In dieser Stellenausschreibung steckt politische Musik. Das Bundeskanzleramt sucht gleich drei Referenten mit tiefen Kenntnissen über Psychologie, Anthropologie und Verhaltensökonomik für den Stab Politische Planung, Grundsatzfragen und Sonderaufgaben. Die „Bild“-Zeitung fabrizierte daraus die Schlagzeile „Merkel will Psycho-Trainer anheuern“. Ob die Kanzlerin demnächst „im Guru-Stil regieren“ wolle, fragte das Blatt in boulevardesker Überspitzung.

Ein Regierungssprecher dämpfte die Phantasie: „Ich kann sie beruhigen: Es werden keine Sofas im Kanzleramt aufgestellt.“ Vielmehr gehe es darum, neue Methoden für „wirksames Regieren“ zu erproben. Dafür sollten Erkenntnisse der Verhaltensökonomie stärker genutzt werden. Denn Forscher hätten herausgefunden, „dass viele Menschen so handeln, dass es ihren eigenen Interessen widerspricht“, so der Regierungssprecher.

Alessandro Cerboni’s insight:

Psychologists, anthropologists and behavioral economists to help her and Angela Merkel: The government wants to govern effectively and provide citizens with a nudge in the “right” direction.

See on faz.net

23
Set
14

Solaris: a magnetic pool of liquid controlled by human brainwaves

See on Scoop.itBounded Rationality and Beyond

::vtol:: , a project founded by musician and artist Dmitriy Morozov, along with Julia Borovaya, Edward Rakhmanov, and Alexander Kaplan, have recently worked on a new project called Solaris. which makes use of an EEG headset (Emotiv Epoc) to let people control a swirling pool of ferrofluid – magnetic liquid – with their brainwaves.

Watch video below.

See on ceeds-project.eu




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