Archivio per 8 novembre 2014

08
Nov
14

How to Be Human in Your Content Marketing

Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t like to do business with faceless, anonymous, inhuman brands or big corporations.

Here’s what this means for your small business: You should be doing content marketing to engage and to inform, yes—but also to humanize your brand. To give it some character. To put a face to it, and to make it relatable.

You never know: Being relatable could be just the thing that causes a consumer to pick your friendly, inviting company over the more blasé company down the road. If nothing else, a personable social media presence will go a long way toward making your company memorable.

The question is, how can you make your business come across as more human through your content marketing? Try these five simple tips:

Source: www.business2community.com

See on Scoop.itBounded Rationality and Beyond

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08
Nov
14

How to Be Human in Your Content Marketing

See on Scoop.itBounded Rationality and Beyond

Here’s one of the most significant tenets of content marketing: People like to do business with other people. They don’t like to do business with faceless, anonymous, inhuman brands or big corporations.

Here’s what this means for your small business: You should be doing content marketing to engage and to inform, yes—but also to humanize your brand. To give it some character. To put a face to it, and to make it relatable.

You never know: Being relatable could be just the thing that causes a consumer to pick your friendly, inviting company over the more blasé company down the road. If nothing else, a personable social media presence will go a long way toward making your company memorable.

The question is, how can you make your business come across as more human through your content marketing? Try these five simple tips:

See on business2community.com

08
Nov
14

Applying Behavioural Economics in Financial Services | Bigrock People Performance Solutions

The UK Financial Services regulator, the FCA, continue to emphasise the importance of a thorough understanding of Behavioural Economics. As we’ve discussed in earlier posts, Behavioural Economics forms a significant part of the regulator’s Conduct Risk agenda.

We have researched and written a series of practical guides. Our guides put heuristics, prospect theory, mental accounting and other Behavioural Economics phenomena in context. We also provide practical advice on how individuals and leaders can work to mitigate the effects of Behavioural Economics.

Our guides are available to all financial services professionals. To request your complimentary guides please email enquiries@bigrockhq.com.

Below is an extract from our first guide, Understanding Perspectives. The extract explores some of the difficulties and contradictions of Behavioural Economics when applied in a practical context.

Source: www.bigrockhq.com

See on Scoop.itBounded Rationality and Beyond

08
Nov
14

Applying Behavioural Economics in Financial Services | Bigrock People Performance Solutions

See on Scoop.itBounded Rationality and Beyond

The UK Financial Services regulator, the FCA, continue to emphasise the importance of a thorough understanding of Behavioural Economics. As we’ve discussed in earlier posts, Behavioural Economics forms a significant part of the regulator’s Conduct Risk agenda.

We have researched and written a series of practical guides. Our guides put heuristics, prospect theory, mental accounting and other Behavioural Economics phenomena in context. We also provide practical advice on how individuals and leaders can work to mitigate the effects of Behavioural Economics.

Our guides are available to all financial services professionals. To request your complimentary guides please email enquiries@bigrockhq.com.

Below is an extract from our first guide, Understanding Perspectives. The extract explores some of the difficulties and contradictions of Behavioural Economics when applied in a practical context.

See on bigrockhq.com




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