08
Nov
14

Applying Behavioural Economics in Financial Services | Bigrock People Performance Solutions

The UK Financial Services regulator, the FCA, continue to emphasise the importance of a thorough understanding of Behavioural Economics. As we’ve discussed in earlier posts, Behavioural Economics forms a significant part of the regulator’s Conduct Risk agenda.

We have researched and written a series of practical guides. Our guides put heuristics, prospect theory, mental accounting and other Behavioural Economics phenomena in context. We also provide practical advice on how individuals and leaders can work to mitigate the effects of Behavioural Economics.

Our guides are available to all financial services professionals. To request your complimentary guides please email enquiries@bigrockhq.com.

Below is an extract from our first guide, Understanding Perspectives. The extract explores some of the difficulties and contradictions of Behavioural Economics when applied in a practical context.

Source: www.bigrockhq.com

See on Scoop.itBounded Rationality and Beyond

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