Archivio per 21 novembre 2014

21
Nov
14

The best navigation idea I’ve seen since the Tube map

Yet because cognitive fluency is intangible, its value is often under-rated. For instance, consider the effect of rebranding the London Overground as part of the Tube network. Much of the route existed for decades as the Silverlink train line. But since it did not appear on the Tube map, it was mentally invisible and so unused; ten years ago you felt a bit like Spencer Tracy stepping off the train in Bad Day at Black Rock. Now, as an orange route on the Tube map, it is insanely popular. The rebranding of the line may have contributed more than the new trains.

Last week I heard of another British idea which may be as important as Harry Beck’s in making navigation mentally easy: www.what3words.com divides the entire surface of the earth into 3m x 3m squares and identifies each with just three common words. So the middle of the Spectator garden is what3words.com/liked.foods.loudly — while the front door is take.notes.thus. There are about 60 trillion such combinations available.

 

Source: www.spectator.co.uk

See on Scoop.itBounded Rationality and Beyond

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21
Nov
14

The best navigation idea I’ve seen since the Tube map

See on Scoop.itBounded Rationality and Beyond

Yet because cognitive fluency is intangible, its value is often under-rated. For instance, consider the effect of rebranding the London Overground as part of the Tube network. Much of the route existed for decades as the Silverlink train line. But since it did not appear on the Tube map, it was mentally invisible and so unused; ten years ago you felt a bit like Spencer Tracy stepping off the train in Bad Day at Black Rock. Now, as an orange route on the Tube map, it is insanely popular. The rebranding of the line may have contributed more than the new trains.

Last week I heard of another British idea which may be as important as Harry Beck’s in making navigation mentally easy: www.what3words.com divides the entire surface of the earth into 3m x 3m squares and identifies each with just three common words. So the middle of the Spectator garden is what3words.com/liked.foods.loudly — while the front door is take.notes.thus. There are about 60 trillion such combinations available.

See on spectator.co.uk




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