26
Nov
14

Neuroalgorithmicmedia – How algorithmic bidding in paid search mirrors how the human brain makes decisions.

See on Scoop.itBounded Rationality and Beyond

The human brain is the most advanced super computer in the universe, with over 100 billion neurons responsible for every conscious and subconscious decision/ action we make. It is hypothesized by some neuroscientists that the decisions we make are nothing more than the rate in which neurons fire within specific parts of our brain. Studies have demonstrated that the decisions we make are, in great part, executed within the orbitofrontal cortex. This is the brain’s decision engine. The decision process is influenced by a risk assessment and a reward assessment. The risk assessment modulated by the amygdala and the reward assessment modulated by the nucleus accumbens. The decision making process in our brains is quite a bit more complicated than the above, but for the most part these are the regions of our brains that modulate and carry out our decisions.

See on linkedin.com



Time is real? I think not

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