Archivio per 8 dicembre 2014

08
Dic
14

UW Professor’s Book: How Religion Influences Consumption Behavior | News | University of Wyoming

Religion is a topic that businesses often ignore, despite the fact that 70 percent of the world’s population is religious, says Elizabeth Minton, a UW Department of Management and Marketing assistant professor in the College of Business.

The correlation between religion and business is the focus of “Belief Systems, Religion and Behavioral Economics: Marketing in Multicultural Environments,” written by Minton and Lynn Kahle, the Ehrman Giustina Professor and head of the Department of Marketing at the University of Oregon.

According to the book, many people do not realize or simply resist the idea that religion is a key contributor to a consumer’s core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

The book provides one of the first comprehensive investigations into the relation between religion and marketing, and offers key “takeaways” for businesses on the influence of religion and behavioral economics.

Source: www.uwyo.edu

See on Scoop.itBounded Rationality and Beyond

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08
Dic
14

UW Professor’s Book: How Religion Influences Consumption Behavior | News | University of Wyoming

See on Scoop.itBounded Rationality and Beyond

Religion is a topic that businesses often ignore, despite the fact that 70 percent of the world’s population is religious, says Elizabeth Minton, a UW Department of Management and Marketing assistant professor in the College of Business.

The correlation between religion and business is the focus of “Belief Systems, Religion and Behavioral Economics: Marketing in Multicultural Environments,” written by Minton and Lynn Kahle, the Ehrman Giustina Professor and head of the Department of Marketing at the University of Oregon.

According to the book, many people do not realize or simply resist the idea that religion is a key contributor to a consumer’s core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

The book provides one of the first comprehensive investigations into the relation between religion and marketing, and offers key “takeaways” for businesses on the influence of religion and behavioral economics.

See on uwyo.edu

08
Dic
14

Neuroeconomic modeling of global systemic risk

Abstract Financial market crises are frequent events that trigger large financial losses that represent an important global systemic risk (GSR). GSR forecasting is, therefore, a necessity to avoid the collapse of the global financial system or market. Understanding GSR dynamics is imperative if it is to be forecasted and controlled. Traditional finance theories have developed many tools for risk management that proved to be unreliable in the case of the 2008 Crisis. Recent results on financial decision-making provided by Neurosciences have being used to model the stock market dynamics. This approach is used, here, to model stock price evolution in 20 bourses during the period between January, 3, 2007 and September, 9, 2011. The results of this study show that the market humor, calculated as a function of the conflict associated with the stock benefit and risk evaluations and with the stock volatility, provides an adequate measure of a systematic global systemic risk, and humor threshold variation reflect unsystematic global systemic risks.

Source: www.researchgate.net

See on Scoop.itBounded Rationality and Beyond

08
Dic
14

Neuroeconomic modeling of global systemic risk

See on Scoop.itBounded Rationality and Beyond

Abstract Financial market crises are frequent events that trigger large financial losses that represent an important global systemic risk (GSR). GSR forecasting is, therefore, a necessity to avoid the collapse of the global financial system or market. Understanding GSR dynamics is imperative if it is to be forecasted and controlled. Traditional finance theories have developed many tools for risk management that proved to be unreliable in the case of the 2008 Crisis. Recent results on financial decision-making provided by Neurosciences have being used to model the stock market dynamics. This approach is used, here, to model stock price evolution in 20 bourses during the period between January, 3, 2007 and September, 9, 2011. The results of this study show that the market humor, calculated as a function of the conflict associated with the stock benefit and risk evaluations and with the stock volatility, provides an adequate measure of a systematic global systemic risk, and humor threshold variation reflect unsystematic global systemic risks.

See on researchgate.net




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