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Insights from Chemistry into how ‘Nudges’ Impact Decisions

Yes, Chemistry! Choice Engineering through Libertarian Paternalism Redefined.

Many times every day we make choices, and these choices are not made in isolation. Choices can be influenced by our physical environment or even by written or spoken words.

Five years ago, in 2008, Richard Thaler and Cass Sunstein published a book about choices and choice influencers.  Five years ago is old news, but this past summer, Thaler and Sunstein’s ideas again entered the public consciousness when it became known that the Obama administration was considering creating an American version of the United Kingdom’s Behavioral Insights Team.

Many articles and blog posts this past summer denounced governmental influence on behavior, which is ironic.  To understand the irony, reread the first paragraph.  No choice is made in isolation. (Thaler and Sunstein use the analogy of no choices being made in a vacuum on their website.)  There is always something influencing choices you make.  Even in the absence of some kind of Behavioral Insights Team, government action, without intention, influences choices people make.

Source: www.psychologytoday.com

See on Scoop.itBounded Rationality and Beyond

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