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Two Words That Change How People Think of You – Neuromarketing

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you.

The words, as you may have guessed, are “Thank you.” Your mother always told you to thank people who helped you, and, as with many things in life, it turns out that Mom was right.

Researchers in Australia have published a study showing that expressing gratitude changes how others perceive you.

Subjects, in this case college students, were asked to assist a high school student “mentee” by reading a college application essay. All subjects then received a hand-written note, ostensibly from the student they helped. Half of the notes included the sentence, “Thank you SO much for all the time and effort you put into doing that for me!”

– See more at: http://www.neurosciencemarketing.com/blog/articles/two-words.htm#sthash.2Z2v1iKu.dpuf

Source: www.neurosciencemarketing.com

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