Archivio per gennaio 2015

31
Gen
15

Paving the way in neuroeconomics

See on Scoop.itBounded Rationality and Beyond

Why the Erasmus Centre for Neuroeconomics is making a name for itself in research that applies brain-scanning technology to economics and marketing issues.

A recent neuromarketing world forum held in New York enticed business leaders and academics from around the world to ‘Rethink Advertising’ and learn the secrets behind the ‘Success of iconic brands’.

On the agenda of the event, at which RSM’s Professor Ale Smidts was a keynote speaker, were the latest studies to emerge from a small but elite group of business schools demonstrating ways in which brain-imaging technology can advance our understanding of – and ability to predict – consumer behaviour. Among the research presented were case studies with consumer giants Estee Lauder and Fox Sports.

Neuroeconomics – and its more applied offspring “neuromarketing” – is currently one of the fastest growing and revolutionary areas in management and economic research. It unabashedly crosses the boundaries of academic disciplines, borrowing insights and high-tech medical tools from neuroscience and applying them to questions of a business or economic nature.

The field is gaining the endorsement of some of the world’s leading academic institutions – among them the Erasmus Centre for Neuroeconomics. And companies are following suit. Because while its research methods are novel, perhaps most intriguing about this field is its potential to produce revelatory new knowledge that is of interest to both scientists and practitioners.

 
See on discovery.rsm.nl

Annunci
31
Gen
15

Ariely: Behavioral economics – applied social science

See on Scoop.itBounded Rationality and Beyond
//cdn.embedly.com/widgets/media.html?src=http%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F27899227&wmode=opaque&src_secure=1&url=http%3A%2F%2Fvimeo.com%2F27899227&image=http%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F314208656_640.jpg&key=359ed8ab27db4f02a128049b1f89d6a1&type=text%2Fhtml&schema=vimeo

The basic starting point is that in standard economics you assume that people are perfectly rational and you try to understand why they behave in the way that they do. But the starting point is that people are perfectly rational. For example, you see people are obese. You don’t ask if obesity is the right choice. You assume obesity is the right choice for people. And then you say: ‘Why do they choose this?’ You would say perhaps that people enjoy food more than they care about living. Life is just not that good, food is fantastic, people are making the right trade-off. But you assume that people are making the right decision. In behavioural economics we’re kind of agnostic. We’re basically saying we don’t know if people are rational or irrational, let’s just examine how people behave. And because of that we often find that people don’t behave rationally and we have very different conclusions. With obesity we might say that people might want to be healthy and live longer and feel better about themselves, but doughnuts are very hard to resist. And chocolate cake at the end of the meal is hard to resist. And people have no clue about how these things accumulate and it’s a slow progression of time of obesity and we don’t see it happening every time. So we have lots of reasons of why people behave like this.

Now, I think there are two usages for behavioural economics. One is to attack economics. I think this is useful not so much because economics deserves more attacking than any other discipline, but because economics has been more influential on policy and business. So if economics had stayed in academia and people had taught economics and it had never become the social science of choice for policy and business, I don’t think we would have attacked economics. There would be no reason for that. The reason most people attack economics is not because we want to change economics. It’s because we want to change the people who use economics for practical purposes. I love economics. Economics has lots of wonderful things. I want people to study economics as it is. I don’t want everything to be behavioural economics. Economists should do what economists do, but when people use them for policy, for business, they should say: ‘Let’s be careful about using it.’

The second type of behavioural economics, which I actually care more about, is really about applied social science. It’s saying it’s not just about economics or psychology or sociology or anthropology, it’s really about creating a new world for ourselves. We keep on creating new things in it. Computer interfaces, technology, food, space travel. We’re doing so many things. How do the things that we’re doing fit with our own ability to make good and wrong decisions? Let’s try and just figure it out. The nice thing about it, if you think about history, you just look back. The nice thing about social sciences, we’re envisioning the future. So we can ask ourselves, if you’re going to create a different version of Facebook, one that would actually increase productivity, what would it look like? If you created a new way for people to take medication, what would it look like? So we don’t just ask questions about the past, we ask questions about the future. We ask questions about how would you engineer the world, how would you design the world in a way that you move it forward in a way that is more beneficial. So for me it’s all about using social science in the experimental strategy as a tool to figure out where we are, what we do well and what kind of future we want to create for ourselves.

See on vimeo.com

31
Gen
15

Behavioral Science

See on Scoop.itBounded Rationality and Beyond
//cdn.embedly.com/widgets/media.html?src=http%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F112879790&wmode=opaque&src_secure=1&url=http%3A%2F%2Fvimeo.com%2F112879790&image=http%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F498005827_1280.jpg&key=359ed8ab27db4f02a128049b1f89d6a1&type=text%2Fhtml&schema=vimeo

This is “Behavioral Science” by Behavioral Science Lab on Vimeo, the home for high quality videos and the people who love them.

See on vimeo.com

31
Gen
15

What makes a discipline ‘mathematical’?

See on Scoop.itBounded Rationality and Beyond

While walking to work on Friday, I was catching up on one of my favorite podcasts: The History of Philosophy without any Gaps. To celebrate the podcast’s 200th episode, Peter Adamson was interviewing Jill Kraye and John Marenbon on medieval philosophy. The podcasts was largely concerned with where we should define the temporal boundaries of medieval philosophy, especially on the side that bleeds into the Renaissance. A non-trivial, although rather esoteric question — even compared to some of the obscure things I go into on this blog, and almost definitely offtopic for TheEGG — but it is not what motivated me to open today’s post with this anecdote. Instead, I was caught by Jill Kraye’s passing remark:

See on egtheory.wordpress.com

31
Gen
15

Internet of Things (IoT): The Third Wave

See on Scoop.itSocial Foraging

The Internet of Things (IoT) is the network of physical objects accessed through the Internet. These objects contain embedded technology to interact with internal states or the external environment. In other words, when objects can sense and communicate, it changes how and where decisions are made, and who makes them. For example Nest thermostats.

The Internet of Things (IoT) is emerging as the third wave in the development of the Internet. The 1990s’ Internet wave connected 1 billion users while the 2000s’ mobile wave connected another 2 billion. The IoT has the potential to connect 10X as many (28 billion) “things” to the Internet by 2020, ranging from bracelets to cars. Breakthroughs in the cost of sensors, processing power and bandwidth to connect devices are enabling ubiquitous connections right now. Smart products like smart watches and thermostats (Nest) are already gaining traction as stated in Goldman Sachs Global Investment Research’s report.

IoT has key attributes that distinguish it from the “regular” Internet, as captured by Goldman Sachs’s S-E-N-S-E framework: Sensing, Efficient, Networked, Specialized, Everywhere. These attributes may tilt the direction of technology development and adoption, with significant implications for Tech companies – much like the transition from the fixed to the mobile Internet shifted the center of gravity from Intel to Qualcomm or from Dell to Apple.

See on bbvaopenmind.com

31
Gen
15

An approach towards ethics: neuroscience and development

See on Scoop.itBounded Rationality and Beyond

For me personally it has always been a struggle, reading through all the philosophical and religious literature I have a long standing interest in, to verbalize my intuitive concept of morals in any satisfactory way. Luckily for me, once I’ve started reading up on modern psychology and neuroscience, I found out that there are empirical models based on clustering of the abundant concepts that correlate well with both our cultured intuitions and our knowledge of brain functioning. Models that are for the studies of Ethics what the Big Five traits are for personality theories or what the Cattell-Horn-Carroll theory is for cognitive abilities.  In this post I’m going to provide an account of research of what is the most elucidating level of explanation of human morals – that of neuroscience and psychology. The following is not meant as a comprehensive review, but a sample of what I consider the most useful explanatory tools. The last section touches briefly upon genetic and endocrinological component of human morals, but it is nothing more than a mention. Also, I’ve decided to omit citations in quotes, because I don’t want to include into the list of reference the research I am personally unfamiliar with.

See on egtheory.wordpress.com

31
Gen
15

Anxious Leaders Make Better Decisions

See on Scoop.itBounded Rationality and Beyond

Cass R. Sunstein is the law professor who with economist RichardThaler introduced the world to “nudge”, a concept that they say shows how governments and other organizations can encourage individuals to make better decisions. The idea and the book of the same name struck a chord with President Barack Obama and UK Prime Minister David Cameron and led to Sunstein spending a period in the Obama Administration. Now back in academe, Sunstein is still thinking about how people make decisions and with a new co-author, Reid Hastie, a  professor of behavioral science at the University of Chicago, has published a book that claims to challenge the notion that decisions made by groups are better than those made by people on their own.

See on forbes.com




Time is real? I think not

gennaio: 2015
L M M G V S D
« Dic   Feb »
 1234
567891011
12131415161718
19202122232425
262728293031  

Commenti recenti

Inserisci il tuo indirizzo e-mail per iscriverti a questo blog e ricevere notifiche di nuovi messaggi per e-mail.

Segui assieme ad altri 959 follower

Latest Tweets


%d blogger hanno fatto clic su Mi Piace per questo: