What Is Compliance?

See on Scoop.itBounded Rationality and Beyond

Have you ever done something simply because someone asked you to? In psychology, this is known as compliance. Learn more about the psychology behind compliance, including some of the techniques people use to get people to comply with their wishes.

What Is Compliance?

In psychology, compliance refers to changing one’s behavior due to the request or direction of another person. It is going along with the group or changing a behavior to fit in with the group, while still disagreeing with the group. Unlike obedience, in which the other individual is in a position of authority, compliance does not rely upon being in a position of power or authority over others.

“Compliance refers to a change in behavior that is requested by another person or group; the individual acted in some way because others asked him or her to do so (but it was possible to refuse or decline.)”
(Breckler, Olson, & Wiggins, 2006)“Situations calling for compliance take many forms. These include a friend’s plea for help, sheepishly prefaced by the question "Can you do me a favor?” They also include the pop-up ads on the Internet designed to lure you into a commercial site and the salesperson’s pitch for business prefaced by the dangerous words “Have I got a deal for you!” Sometimes the request is up front and direct; what you see is what you get. At other times, it is part of a subtle and more elaborate manipulation.“
(Kassin, Fein, & Markus, 2011)
See on psychology.about.com


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