Archivio per 2 febbraio 2015

02
Feb
15

Loss Aversion – Why Packer Fans are Still Suffering – PsychCentral.com (blog)

See on Scoop.itBounded Rationality and Beyond

At work this week, I heard two colleagues speaking words of consolation in gentle tones, as if at a funeral. I immediately understood that one was a Packers fan.

See on blogs.psychcentral.com

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02
Feb
15

How mathematicians are storytellers and numbers are the characters – The Guardian

See on Scoop.itWith My Right Brain

Marcus du Sautoy explains how mathematical proofs are like narratives, with plots, thrills and ‘whodunnit’ reveals
See on theguardian.com

02
Feb
15

The Global Spread of Behavioural Insights: Conditions for Success of a Central Unit | The Behavioural Insights Team

See on Scoop.itBounded Rationality and Beyond

Last Friday, our CEO (David Halpern) and Managing Director (Owain Service) attended a big OECD conference on the use of behavioural insights in policy. David co-chaired the event, and Owain led a session on mainstreaming behavioural insights in to government institutions.

With delegations flying in from across the globe, it was another illustration of how far things have come since the Behavioural Insights Team was established in 2010. In those days, we were the only unit of our kind. On Friday, alongside Ambassadors from all OECD states, there were representatives from newly established teams or networks in the US, Germany, Israel, the Netherlands, Denmark, and New Zealand, and many others interested in how they might take ideas being used by these teams to apply to their own policy areas. And alongside national governments, there is growing interest from international organisations. The European Commission has set up a new unit, the World Bank recently published its World Development Report on the use of behavioural science, and the OECD (through this seminar and subsequent events) is looking at how it can play a coordinating role across the developed world and apply some of the findings from behavioural economics to its own work around markets and economies.

See on behaviouralinsights.co.uk

02
Feb
15

Advancing consumer neuroscience – Springer

See on Scoop.itBounded Rationality and Beyond

Abstract

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers for ongoing progress at both theoretical and applied levels. First, the field will broaden its boundaries to include genetics and molecular neuroscience, each of which will provide important new insights into individual differences in decision making. Second, recent advances in computational methods will improve the accuracy and out-of-sample generalizability of predicting decisions from brain activity. Third, sophisticated meta-analyses will help consumer neuroscientists to synthesize the growing body of knowledge, providing evidence for consistency and specificity of brain activations and their reliability as measurements of consumer behavior.

See on link.springer.com

02
Feb
15

Path dependence in risky choice: Affective and deliberative processes in brain and behavior

See on Scoop.itBounded Rationality and Beyond
Abstract

Decision-makers show an increased risk appetite when they gamble with previously won money, the house money effect, and when they have a chance to make up for a prior loss, the break even effect. To explore the origins of these effects, we use functional magnetic resonance imaging to record the brain activities of subjects while they make sequential risky choices. The behavioral data from our experiment confirm the path dependence of choices, despite the short trial duration and the many task repetitions required for neuroimaging. The brain data yield evidence that the increased risk appetite after gains and losses is related to an increased activity of affective brain processes and a decreased activity of deliberative brain processes.

See on sciencedirect.com




Time is real? I think not

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