04
Feb
15

Defaults and Donations: Evidence from a Field Experiment

See on Scoop.itBounded Rationality and Beyond
Abstract: We study how website defaults affect consumer behavior in the domain of charitable giving. In a field experiment that was conducted on a large platform for making charitable donations over the web, we exogenously vary the default options in two distinct choice dimensions. The first pertains to the primary donation decision, namely, how much to contribute to the charitable cause. The second relates to an “add-on” decision of how much to contribute to supporting the online platformitself. We find a strong impact of defaults on individual behavior: in each of our treatments, the modal positive contributions in both choice dimensions invariably correspond to the specified default amounts. Defaults, nevertheless, have no impact on aggregate donations. This is because defaults in the donation domain induce some people to donate more and others to donate less than they otherwise would have. In contrast, higher defaults in the secondary choice dimension unambiguously induce higher contributions to the online platform.
See on diw.de



Time is real? I think not

febbraio: 2015
L M M G V S D
« Gen   Mar »
 1
2345678
9101112131415
16171819202122
232425262728  

Commenti recenti

Lorenzo Bosio su Un testo che trascende le sue…

Inserisci il tuo indirizzo e-mail per iscriverti a questo blog e ricevere notifiche di nuovi messaggi per e-mail.

Segui assieme ad altri 1.160 follower

Latest Tweets


%d blogger hanno fatto clic su Mi Piace per questo: