Archivio per 10 febbraio 2015

10
Feb
15

The Mathematics of Terrorism

See on Scoop.itPapers

Seemingly random attacks contain an unexpected regularity: the same numerical pattern seen in Wall Street booms and busts.

See on discovermagazine.com

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10
Feb
15

This is Your Brain on Twitter

See on Scoop.itBounded Rationality and Beyond

To demonstrate the power of tweets, Twitter’s ad researchers turned to neuroscience. Here’s what happened.

Twitter’s senior director of market research, Jeffrey Graham is always looking for ways to show the effectiveness of ad campaigns on Twitter — surveys, home visits, data models.

One of the more interesting studies involved two groups of people watching the NCAA basketball tournament on television. One group was permitted to bring their phones and tweet all they wanted. The other had to leave their phones outside and somehow manage without a second screen. Both groups had sweat monitors on their wrists and foreheads, a pulse rate monitor, and eye tracking goggles, to track how engaged they were. In comparison with the no-device crowd, the metrics went wild for the group permitted to tweet. “For people able to do Twitter and TV at the same time, there was a huge lift versus people who were just watching TV,” says Twitter’s global president of revenue and partnerships, Adam Bain.

 

See on medium.com




Time is real? I think not

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