24
Mar
15

The Mary Poppins principle: The behavioural economics of should and sugar

See on Scoop.itBounded Rationality and Beyond

The character Mary Poppins famously sang “A spoon full of sugar helps the medicine go down” (and I apologise that you’ll now have that song in your head all day).

And now there’s some behavioural research which suggests that Mary might not only have convinced the kids to swallow their medicine, but been on the money when it comes to getting people to do tough stuff.

See on smartcompany.com.au



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