24
Mar
15

The piano stairs of Fun Theory – short run fun and not a nudge! – iNudgeyou

See on Scoop.itBounded Rationality and Beyond

Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.

At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by millions of tired office workers in search of 15 seconds of fun while tied to their desks; spread by collegial nudges penetrating the walls of the cubicles – “Hey take a look at this!”

But does it really work? And what about the claim that seems to be almost as widespread as the video: the belief amongst many public decision-makers and practitioners that Nudge and FunTheory are basically the same – is that claim true?

 
See on inudgeyou.com



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