Archivio per 6 aprile 2015

06
Apr
15

Melanie Swan on Introduction to Ethics of Perception in Nanocognition

See on Scoop.itBounded Rationality and Beyond

Melanie Swan on Introduction to Ethics of Perception in Nanocognition. 

What kinds of ethics should nanorobotic cognitive aids have? Cognitive nanorobots, an analog to medical nanorobots, could have applications in cognitive enhancement and perceptual aid such as bias reduction, memory management (access, suppression), and personalized ethics optimization. It is important to consider what kinds of ethics modules may be appropriate for inclusion in cognitive nanorobots. A number of core philosophical questions arise such as the possibility and desirability of knowing a true and objective reality, and selecting different realities. The philosophy of Bergson and Deleuze is used to investigate and propose an ethics of perception.

See on hplusmagazine.com

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06
Apr
15

Nudge: The Persuasive Power Of Whispers

See on Scoop.itBounded Rationality and Beyond

Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because a handwritten note gets their attention, or putting the image of a housefly in urinals so men had something to aim at, thereby eliminating overspray by 80%. Or the simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives. 

Nudges are small, almost invisible, and often controversial. It’s a fascinating new aspect of influence.

See on cbc.ca

06
Apr
15

Helping the Poor in Education: The Power of a Simple Nudge

See on Scoop.itBounded Rationality and Beyond

Researchers have found that something as small as text message reminders can help children born into poor families close the gap with richer students.

There are enormous inequalities in education in the United States. A child born into a poor family has only a 9 percent chance of getting a college degree, but the odds are 54 percent for a child in a high-income family. These gaps open early, with poor children less prepared than their kindergarten classmates.

How can we close these gaps? Contentious, ambitious reforms of the education system crowd the headlines: the Common Core, the elimination of teacher tenure, charter schools. The debate is heated and sometimes impolite (a recent book about education is called “The Teacher Wars”).

Yet as these debates rage, researchers have been quietly finding small, effective ways to improve education. They have identified behavioral “nudges” that prod students and their families to take small steps that can make big differences in learning. These measures are cheap, so schools or nonprofits could use them immediately.

See on nytimes.com

06
Apr
15

Neuromarketing: the battle for our brains is big business

See on Scoop.itBounded Rationality and Beyond

Scientists in Trinity College Dublin routinely look inside a live brain to reveal its workings using fMRI scans. These scans can open a window on to our thoughts or reveal traces of thought processes we are unaware of, which has given rise to a new area of research: neuromarketing.

Brain scans of a 23-year-old woman, who was in a vegetative state in the UK after a car accident, showed that language areas in her brain lit up when she was asked her name, and a motor area lit up when she was asked to imagine playing tennis. Surgeons now use the technique to pinpoint language centres before brain surgery. And, recently, researchers were able to tell which alphabetical letter a person was looking at by examining such fMRI (functional magnetic resonance imaging) scans.

But brain imaging is also of interest to companies and marketers, which for some raises worrying ethical issues. US scientists warn that it is possible, for example, thatneuroimaging could allow the creation of a “super-heroin of food” – a product so delicious, so addictive, we would find it irresistible.

See on irishtimes.com




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