how to: Misbehaving- The Making of Behavioural Economicswith Richard H. Thaler, bestselling co-author of Nudge.
This talk for the How To Academy coincides with the publication of Richard Thaler’s new book on behavioural economics.
Richard Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists.
In other words, we misbehave.
Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.