16
Apr
15

15 Lessons from Behavioural Economics

See on Scoop.itBounded Rationality and Beyond

The following deck was used by @tjalve in our internal #teachme session. It covers 15 lessons from Behavioural Economics you can apply to your ongoing projects. 
The concepts covered are: 
1. The Endowment Effect 
2. Hyperbolic Discounting 
3. The IKEA effect 
4. Anchoring Bias 
5. The Von Restorff Effect 
6. Loss Aversion 
7. Hedonic Adaption 
8. The Bandwagon Effect 
9. The Inaction inertia effect 
10. The Zeigarnik Effect 
11. The Framing Effect 
12. The Goal Gradient Effect 
13. The Choice Paradox 
14. Round Pricing Preference 
15. Reciprocity

See on slideshare.net



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