I am occasionally left a little baffled by some of the stuff I read about digital social tools. In a lot of what I read and hear, there is no lack of intelligent analysis about social tools and their potential usefulness, however I do think that there is a huge dimension that is just absent. That is the “social” bit. I know, I know…. I only bring my understanding of what it means for human beings to be social from my own trajectory in life. Sadly (or maybe not) in an increasingly technological world, that trajectory has not had a huge technological dimension to it. I happily use digital social tools regularly and have learnt how they can assist me to connect and collaborate with others. I also sometimes struggle with having to learn how to interface with the machine, often frustrated at why it doesn’t interface with me, but that’s another conversation. When I ponder on the usefulness or otherwise of digital social tools, with relation to collaboration, my brain whirs and comes to the conclusion that it’s much less about the technical features or ubiquity or ease of use of digital social tools, and more about the users of the tools.