Archivio per 6 giugno 2015

06
Giu
15

Malcolm Gladwell at University of Pennsylvania 2/14/2013 – YouTube

See on Scoop.itBounded Rationality and Beyond

This lecture was presented as part of the University of Pennsylvania’s “Year of Proof” program.

Mr. Gladwell is the author of four books, including The Tipping Point: How Little Things Make a Big Difference (2000) and Outliers: The Story of Success (2008). All four books were New York Times Bestsellers.

Gladwell’s books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology.

See on youtube.com

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06
Giu
15

The next revolution will be psychological not technological – YouTube

See on Scoop.itBounded Rationality and Beyond

The 2013 FFWD Advertising & Marketing Week Shaw Media Opening Lunch keynote was Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK.

Innovation in the future won’t be about continually making new iterations of products but about finding new ways to make people value and want. A better understanding of what people value, how they behave and how they choose could generate just as much economic value as the invention of a hovering car or some new form of electronics.

Rory is known as a strong proponent of behavioural economics, Author of “The Wiki Man” (2011), and TED speaker. He stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

See on youtube.com

06
Giu
15

Prof. Daniel Kahneman talks Behavioural Economics with Rory Sutherland. – YouTube

See on Scoop.itBounded Rationality and Beyond

See on youtube.com

06
Giu
15

Science of Resilience: How to Thrive in Life

See on Scoop.itBrain Tricks: Belief, Bias, and Blindspots

Dr. Darlene Mininni shares how resilience, emotional intelligence and mindfulness can affect physical health. Science consistently shows that positive emotions make a physiological impact on one’s life – whether you are 18 or 80 – and Dr. Mininni offers practical advice to bring more well-being into your life.

See on youtube.com

06
Giu
15

Maintaining Homeostasis by Decision-Making

See on Scoop.itPapers

Common decision-making models arise from firm axiomatic foundations but do not account for a variety of empirically observed choice patterns such as risk attitudes in the face of high-impact events. Here, we argue that one reason for this mismatch between theory and data lies in the neglect of basic biological principles such as metabolic homeostasis. We use Bayesian model comparison to show that models based on homeostatic considerations explain human decisions better than classic economic models—both in a novel virtual foraging task and in standard economic gambles. Specifically, we show that in line with the principle of homeostasis human choice minimizes the probability of reaching a lower bound. Our results highlight that predictions from biological principles provide simple, testable, and ecologically rational explanations for apparent biases in decision-making.

Korn CW, Bach DR (2015) Maintaining Homeostasis by Decision-Making. PLoS Comput Biol 11(5): e1004301. http://dx.doi.org/10.1371/journal.pcbi.1004301

See on journals.plos.org

06
Giu
15

NudgeFrance | Rejoignez-nous

See on Scoop.itBounded Rationality and Beyond

Si vous êtes, comme nous, a la recherche d’une plus grande efficacité des politiques publiques, des actions d’intérêt général développées par les organisations humanitaires et les associations caritatives ou simplement intéressés à mieux connaitre le potentiel (et les limites) de l’approche Nudge, alors n’hésitez pas à rejoindre notre Change tank.

Si vous souhaitez participer à notre travail de promotion et vous engager personnellement, vous êtes le bienvenu !

L’adhésion à NudgeFrance est soumise à l’agrément du bureau qui statue lors de chacune de ses réunions, après étude du dossier (Art. 6 des statuts de l’association) que vous pouvez télécharger sur le site.

 
See on nudgefrance.org




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