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The Hidden Danger in Product Bundles – Neuromarketing

See on Scoop.itBounded Rationality and Beyond

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such grouping can actually reduce the apparent value. In fact, the bundle may be seen as worth not just less than the sum of its parts, but less than the individual product

See on neurosciencemarketing.com



Time is real? I think not

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