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Neuroscientists pinpoint 3 irresistible impulses that influence everything we buy

See on Scoop.itBounded Rationality and Beyond

This doesn’t mean you’re off the hook. 

You might think that you’re completely in control of your buying decisions.

Neuroscientists disagree.

In “Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World,” Steven Quartz and Anette Asp explain that there are three “pleasure machines" which drive every purchase you make.

See on uk.businessinsider.com



Time is real? I think not

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