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A Behavioral Model of Rational Choice

See on Scoop.itBounded Rationality and Beyond

The ideas embodied in this paper were initially developed in a series of discussions with Herbert Bohnert, Norman Dalkey, Gerald Thompson, and Robert Wolfson during the summer of 1952. These collaborators deserve a large share of the credit for whatever merit this approach to rational choice may possess. A first draft of this paper was prepared in my capacity as a consultant to the RAND Corporation. It has been developed further (including the Appendix) in work with the Cowles Commission for Research in Economics on “Decision Making Under Uncertainty,” under contract with the Office of Naval Research, and has been completed with the aid of a grant from the Ford Foundation.

#neuroeconomy #behavioral-economy #buonded-rationality

See on qje.oxfordjournals.org



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agosto: 2015
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