Our minds are wired to select and interpret evidence supporting the hypothesis “I’m OK" Our minds are wired to select and interpret evidence supporting the hypothesis “I’m OK”. A variety of mechanisms: conscious, unconscious, and social direct our attention to ignore the bad and highlight the good to increase our hope and reduce our anxiety. We work hard to retain the belief that “I’m OK” even when faced with significant losses. Self-justification is deeply ingrained in each of us. Mental schema make it easier for us to perceive information that supports what we already know or believe. Unfortunately we often get it wrong.
Our thinking is the result of our own perception, judgment, experience, and bias. Our brain distorts reality to increase our self-esteem through self-justification. People perceive themselves readily as the origins of good effects and reluctantly as the origins of ill effects. We present a one-sided argument to ourselves.
#neuroeconomy #behavioral_economy #nudge