Nudges are a growing concept in psychology that focus on how we can change human behavior by making small changes in how a choice is presented to us.
A “nudge” is any small change in how a choice is presented that can influence human behavior in a measurable and predictable way.
Nudges are a growing interest in psychology. They focus on how we can change people’s behaviors without the use of government mandates or economic incentives. Many organizations, including governments, businesses, schools, and nonprofits, are beginning to harness the power of “nudges” to influence people’s choices toward certain values and goals.
For example, one common illustration of a nudge is a cafeteria placing healthier food at “eye level” and junk foods at harder to see places. This small change in our environment actually influences people to choose healthier foods to eat.
The Last Mile: Creating Social and Economic Value from Behavioral Insights lays the foundation for how individuals and organizations can begin using the power of nudges to influence people’s choices in positive ways.
Nudges can come in many different types. Some are created by businesses to influence consumers, or governments to influence citizens, or a person can even impose a nudge on themselves to change their own behavior.