Many people first heard the term “behavioral economics” when Thaler, Chicago professor of behavioral science and economics, and co-author Cass Sunstein published Nudge in 2008. Thaler’s new book retraces the thinking behind that bestselling paradigm shift, showing how he came to understand human miscalculations not as negligible to, but instrumental in, markets and systems, from national budgets to household spending to NFL drafts.
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