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Should we trust the young Turkers? – FT.com

See on Scoop.itBounded Rationality and Beyond

Everyone knows that Amazon turns industries on their heads, from books and ebooks to cloud computing. But most people do not realise that Amazon is also upending social science research, thanks to a service called Amazon Mechanical Turk — often known as MTurk or Turk.

MTurk is an online labour marketplace, originally designed to recruit people to do small tasks that computers couldn’t manage — for example, training a spam filter by categorising emails, deciding whether a photograph matched its description, transcribing audio recordings or flagging adult content. Thanks to MTurk, an employer can hire freelancers to work cheaply on a wide variety of computerised tasks

 

See on ft.com



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