02
Nov
15

Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching

See on Scoop.itBounded Rationality and Beyond

By Luca Tummolini and Daniela Grieco in Experimental Economics and Trust. Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others’ esteem and the desire to meet others’ expectations. Three main motivations can explain compliance with social norms: fear of peerpunishment, the desire for others’ esteem and the desire to meet others’ expectations. Though all play a role, only the desire to meet others’ expectations can sustaincompliance when neither public nor private monitoring is possible. Theoretical modelshave shown that such desire can indeed sustain social norms, but empirical evidenceis lacking. Moreover it is unclear whether this desire ranges over others’ “empirical”or “normative” expectations. We propose a new experimental design to isolate thismotivation and to investigate what kind of expectations people are inclined to meet.Results indicate that, when nobody can assign either material or immaterial sanctions,the perceived legitimacy of others’ normative expectations can motivate a significantnumber of people to comply with costly social norms.

See on academia.edu



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