Archivio per 8 dicembre 2015

08
Dic
15

La neuroeconomia al forum delle neuroscienze

See on Scoop.itBounded Rationality and Beyond

Se il nostro cervello fosse costituito dalla sola corteccia prefrontale, la parte ‘nobile’, che ci differenzia dagli animali, dove hanno sede le facoltà mentali superiori, potremmo essere sicuri de…

See on fidest.wordpress.com

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08
Dic
15

How to Nudge Objects

See on Scoop.itBounded Rationality and Beyond

You can move a line or group of lines to another position. For example you might need to move a hole in your part 1" to the leftTo move a line:To constrain the movement to vertical or horizontal, hold the CTRL key while moving.Drag the line or group of lines to the new position.NudgingNudging is moving a line a fixed distance each time you press an arrow key on the keyboard. You can nudge lines in your design and you can set the nudge distance. For example, you might want to nudge lines 1/10" for each key press.

See on youtube.com

08
Dic
15

Neuroeconomia – Leonel Karam Carmen Flores com Você 26 11 2011

See on Scoop.itBounded Rationality and Beyond

Sobre Leonel KaramLeonel Karam DSC02171Neuroeconomista, Cientista, Escritor e Professor. Pós-graduado em Political Science pela Illinois State University.Professor universitário nos USA e no Brasil e Especialista em Marketing pela PUC/RS. Pós-Graduado pela Sociedade Brasileira de Programação Neurolingüística, São Paulo – SP, é professor universitário de diversas disciplinas, entre elas, Marketing Empresarial, Projetos Econômicos e Metodologia da Pesquisa Científica, há 37 anos. É neuroeconomista e focado no desenvolvimento pessoal e empresarial, desenvolvendo mudanças cognitivas para ganhos e acertos sistemáticos em saúde e riquezas.Ministra cursos de Neurocomunicação, para empresas de todo o Brasil há 27 anos.Sócio da empresa Ipo Investment Point, em parcerias para desenvolvimento de ganhos e acertos sistemáticos no Mercado de Capitais.

See on youtube.com

08
Dic
15

The Tangibility Effect of Paper Money and Coins in an Investment Experiment

See on Scoop.itBounded Rationality and Beyond

Abstract: 

In this study, we conducted a simple self-control investment experiment to investigate the tangibility effect of paper money and coin. We found that, compared to the non-cash condition, physically holding either paper money or coin made subjects significantly less likely to participate in the investment experiment and those who did participate invested significantly less. In addition, an aversion towards coins in small investments and a gender difference in investment decision were found.

See on rieb.kobe-u.ac.jp

08
Dic
15

Do You Believe in Neuromarketing?

See on Scoop.itBounded Rationality and Beyond

Is there a correlation between the journalistic approach and the stage of an innovation?A few weeks ago, one of our national newspapers, ”De Volkskrant“, printed a cover story on neuromarketing in its Saturday edition. It was one of those days that I did not regret the fact that opinion makers in the Netherlands have very little impact on a world scale.Was it a bad article? No actually, it was pretty good. The journalist explained the field, its origins, the benefits, relevant questions, the challenges… But then, all of a sudden, they introduced a doctor in philosophy with a master in medicine. He was against neuromarketing and throughout the five pages of the article he was willing to quote things like “I am fed up with this pseudoscience” and “neuromarketing will disappear for sure”. Of course the editors of ‘De Volkskrant’ found these the right pull quotes as edgy angles to catch readers’ attention…Apparently they could not find any other opponents of neuromarketing, which made the intervention of this philosopher a little weird and their meant-to-be balanced story fell apart in my opinion.

See on linkedin.com




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