Every specific emotion used in advertising has its own effect on the willingness of your customer to buy your product.Application:Discover when to use joy and when to use pride in marketing!We all know them. The commercials around that time of the year, when the days are short and it’s cold outside. When we have dinner with all of our family, are overloaded with presents and we feel the love (except for your mother in law, maybe). I’m talking about Christmas.Companies spend loads and loads of money to sugar-coat their product in Christmas, implicitly screaming: ‘Buy me! Buy me!’ From the heartbreaking sad commercial of a charity asking for donations, to the joyful Santa Claus in the Coca Cola commercial. These commercials have one thing in common: they are filled with emotion, to are aimed to drive you to the point of no return. You’re choosing Coke over Fanta and hey, everyone needs a warm home, so you donate some extra money to charity too.