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Mark Zuckerberg’s AI butler and the death of irrational thought

See on Scoop.itBounded Rationality and Beyond

In recent years, behavioural economists – I’m thinking specifically of Daniel Kahneman and his seminal 2011 book Thinking Fast and Slow – told us that we’ve been doing things all wrong. Brands were appealing to the wrong side of the brain.Its predecessor, Nudge by Richard Thaler cites many examples of research which raise “serious questions about the rationality of many judgments and decisions that people make”. Instead, they make predictable mistakes because of their use of heuristics, fallacies, and because of the way they are influenced by their social interactions.It was a theory which never really got off the ground in marketing practice, but it had us hooked.It began to explain why I’d look down at my shopping basket and wonder how it got so full of brands I couldn’t remember choosing.It picked at a nagging thread that’s long bothered us marketers, but one we haven’t dared to tug at: most of the time, humans are irrational mammals blindly following a set of ill-evolved heuristics.Read more at http://www.marketingmagazine.co.uk/article/1378290/mark-zuckerbergs-ai-butler-death-irrational-thought#xVj3MHF5rwhW8jVU.99

See on brandrepublic.com



Time is real? I think not

gennaio: 2016
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