Archivio per 29 Mag 2016

29
Mag
16

Predicting Consumer Choice with Neuroimaging? It’s Simpler Than You Think!

See on Scoop.itBounded Rationality and Beyond

New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.

See on newneuromarketing.com

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29
Mag
16

The 5 Brilliant Emotional Intelligence Tactics This FBI Agent Uses to Negotiate

See on Scoop.itBounded Rationality and Beyond

Not a hardcore negotiator? No problem. Here’s how to make emotions work for you.

My father was a hardcore negotiator–the kind that used car salesmen actually feared. Not me. For years, I cringed in similar situations. I was a peacemaker by nature–to a fault. Afraid to push too much for fear of losing out altogether, I often settled…and ended up with the short end of the stick. But that changed when I started studying successful negotiators. In time, I realized that the ability to understand emotions and use them to work for me, also known as emotional intelligence (EI or EQ), could be valuable at the negotiating table. Chris Voss, founder and CEO of The Black Swan Group and author of Never Split the Difference, is a former lead international kidnapping negotiator for the FBI. In a recent piece for TIME, Voss detailed a few of his strategies for winning negotiations. As he explains, the traditional advice to show “a poker face” and keep emotions out of the negotiating room is completely wrong.

See on inc.com

29
Mag
16

Your brain does not process information and it is not a computer – Robert Epstein | Aeon Essays

See on Scoop.itBounded Rationality and Beyond

Your brain does not process information, retrieve knowledge or store memories. In short: your brain is not a computer

No matter how hard they try, brain scientists and cognitive psychologists will never find a copy of Beethoven’s 5th Symphony in the brain – or copies of words, pictures, grammatical rules or any other kinds of environmental stimuli. The human brain isn’t really empty, of course. But it does not contain most of the things people think it does – not even simple things such as ‘memories’. Our shoddy thinking about the brain has deep historical roots, but the invention of computers in the 1940s got us especially confused. For more than half a century now, psychologists, linguists, neuroscientists and other experts on human behaviour have been asserting that the human brain works like a computer.

See on aeon.co

29
Mag
16

The Bias Within The Bias

See on Scoop.itBounded Rationality and Beyond

Recall this pivotal scene from the 1997 movie, Men in Black. James Edwards (Will Smith, or Agent J) arrives at the headquarters of MiB – a secret agency that protects Earth from extraterrestrial threats – to compete with “the best of the best” for a position. Edwards, a confident and cocky NYPD officer, completes various tests including a simulation where he shoots an ostensibly innocent schoolgirl. When asked why, Edwards explains that compared to the freakish aliens, the girl posed the biggest threat. He passes the test: potentially dangerous aliens are always disguised as real humans. Agent K (Tommy Lee Jones) offers him a position at MiB and the remaining candidates’ memories are erased. They return to normal life without ever realizing that the aliens were a ruse – a device for Agent K to detect how sagacious the candidates really were. This wily test of intelligence and mindfulness is defined by two characteristics.

See on blogs.scientificamerican.com




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