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Predicting Consumer Choice with Neuroimaging? It’s Simpler Than You Think!

See on Scoop.itBounded Rationality and Beyond

New Neuromarketing bridges the gap between fuzzy science and straight solid application. Our team of writers uncover the biggest neuromarketing gems each month and transform them into clear bit-sized articles. No abstractions. No jargon. No p-values.

See on newneuromarketing.com



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