Models of ecological rationality: The recognition heuristic. Goldstein, Daniel G.; Gigerenzer, Gerd

See on Scoop.itBounded Rationality and Beyond

Review (see record 2010-04336-001). Due to circumstances that were beyond the control of the authors, the studies reported in “Models of Ecological Rationality: The Recognition Heuristic,” by Daniel G. Goldstein and Gerd Gigerenzer (Psychological Review, 2002, Vol. 109, No. 1, pp. 75-90) overlap with studies reported in “The Recognition Heuristic: How Ignorance Makes Us Smart,” by the same authors (in Simple Heuristics That Make Us Smart, 1999, G. Gigerenzer & P. M. Todd, Eds., pp. 37-59, Oxford University Press) and with studies reported in “Inference From Ignorance: The Recognition Heuristic” (D. G. Goldstein, 1998, in Proceedings of the 20th Annual Conference of the Cognitive Science Society, 407-411, Erlbaum). In addition, Figure 3 in the Psychological Review article (Goldstein & Gigerenzer, 2002) was originally published in the book chapter (Goldstein & Gigerenzer, 1999) and should have carried a note saying that it was used by permission of Oxford University Press.] One view of heuristics is that they are imperfect versions of optimal statistical procedures considered too complicated for ordinary minds to carry out. In contrast, the authors consider heuristics to be adaptive strategies that evolved in tandem with fundamental psychological mechanisms. The recognition heuristic, arguably the most frugal of all heuristics, makes inferences from patterns of missing knowledge. This heuristic exploits a fundamental adaptation of many organisms: the vast, sensitive, and reliable capacity for recognition. The authors specify the conditions under which the recognition heuristic is successful and when it leads to the counter-intuitive less-is-more effect in which less knowledge is better than more for making accurate inferences. (PsycINFO Database Record © 2012 APA, all rights reserved)

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