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HSBC’s new Nudge app was inspired by Post-It notes from a bank chief’s wife

See on Scoop.itBounded Rationality and Beyond

Raman Bhatia, the head of digital UK at HSBC, spoke to Business Insider about the app Nudge.

HSBC is developing a major new app called “Nudge” that aims to help people save money by keeping track of their everyday spending. The high-profile development was actually born out of a simple exercise between HSBC’s new digital chief and his wife. “My wife used to leave Post-It notes on the fridge, nudging me not to eat the rest of the desserts in the fridge,” said Raman Bhatia, head of digital UK at HSBC in an interview with Business Insider.

See on uk.businessinsider.com



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