Archivio per 17 giugno 2016

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Giu
16

EconPapers: Blue or Red? How Color Affects Consumer Information Processing in Food Choice

See on Scoop.itBounded Rationality and Beyond

Abstract: Colors can carry specific meaning and have an important influence on people’s feelings, thoughts and behaviors. This paper investigates the impact of blue versus red on how consumers process information in food choice. Results show color indeed influences consumer information processing and feature evaluation. Specifically, consumers spend more time and pay more attention to choice tasks in the red condition than in the blue condition. In addition, consumers are willing to pay more premium for certain feature on the red label than on the blue label.

See on econpapers.repec.org

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17
Giu
16

Big Data Analytics And The Next President: How Microtargeting Drives Today’s Campaigns

See on Scoop.itBounded Rationality and Beyond

Political campaigns of both Republican and Democratic candidates are taking Big Data lessons from retailers , gathering information about individuals, and using it to serve up personalized messages to prospective voters. It’s called “microtargeting,” and it was was a key element of the successful Obama for America campaign and its unprecedented fundraising. Direct marketers have…

See on bicorner.com




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