17
Giu
16

Big Data Analytics And The Next President: How Microtargeting Drives Today’s Campaigns

See on Scoop.itBounded Rationality and Beyond

Political campaigns of both Republican and Democratic candidates are taking Big Data lessons from retailers , gathering information about individuals, and using it to serve up personalized messages to prospective voters. It’s called “microtargeting,” and it was was a key element of the successful Obama for America campaign and its unprecedented fundraising. Direct marketers have…

See on bicorner.com



Time is real? I think not

giugno: 2016
L M M G V S D
« Mag   Lug »
 12345
6789101112
13141516171819
20212223242526
27282930  

Commenti recenti

Inserisci il tuo indirizzo e-mail per iscriverti a questo blog e ricevere notifiche di nuovi messaggi per e-mail.

Segui assieme ad altri 833 follower

Latest Tweets

Alessandro Cerboni


%d blogger cliccano Mi Piace per questo: