17
Giu
16

EconPapers: Blue or Red? How Color Affects Consumer Information Processing in Food Choice

See on Scoop.itBounded Rationality and Beyond

Abstract: Colors can carry specific meaning and have an important influence on people’s feelings, thoughts and behaviors. This paper investigates the impact of blue versus red on how consumers process information in food choice. Results show color indeed influences consumer information processing and feature evaluation. Specifically, consumers spend more time and pay more attention to choice tasks in the red condition than in the blue condition. In addition, consumers are willing to pay more premium for certain feature on the red label than on the blue label.

See on econpapers.repec.org



Time is real? I think not

giugno: 2016
L M M G V S D
« Mag   Lug »
 12345
6789101112
13141516171819
20212223242526
27282930  

Commenti recenti

Inserisci il tuo indirizzo e-mail per iscriverti a questo blog e ricevere notifiche di nuovi messaggi per e-mail.

Segui assieme ad altri 833 follower

Latest Tweets

Alessandro Cerboni


%d blogger cliccano Mi Piace per questo: