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‘Unloaded’ Minds Are the Most Creative

See on Scoop.itBounded Rationality and Beyond

In a study published in Psychological Science, researchers Shira Baror and Moshe Bar at Bar-Ilan University in Israel tested the creativity of study participants while they had high or low mental “loads,” or the amount of things to juggle in their working memory. As Bar detailed in a column for the New York Times, the level of creativity was measured by free association tasks: Participants were given a word (for example, shoe) and asked to give the first response that came to mind (sock). At the same time, they were asked to attend to an easy or challenging cognitive task: in one experiment, holding a two-digit or six-digit string of numbers in mind; in the next, holding a two-digit or seven-digit string of numbers in mind; in the next, naming the alphabetical order of the first two or three letters of a word; and in another attending to the color of letters in a word.

See on nymag.com



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