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The Adaptive Toolbox: Toward a Darwinian Rationality Gerd Gigerenzer

See on Scoop.itBounded Rationality and Beyond

   A cartoon shows an early Homo sapiens standing in front of a cave. He is calculating the trajectory of a lion’s jump and the magnitude of the impulse the Iion will have in order to decide what to do. The Iast picture shows a sated, happy Iion. The cartoon makes us smile because its message conflicts with our ideai of rational decision making, which demands that we go through ali the available information, deduce ali the possible consequences, and compute the optimal decision. Good decision making, from this point of view, is based on the ideals of omniscience and optimization. An organism aiming for these heavenly ideals, however, might not survi·e on earth. Nevertheless, the majority of models of rational decision making in the socia!, behavioral, and cognitive sciences, as well as in economics, rely on some version of this doctrine. Even when empirica! studies show that actual human beings cannot live up to it, the doctrine is not abandoned as other models would be-it is retained and declared a norm, that is, how we http://pubman.mpdl.mpg.de/pubman/item/escidoc:2102371/component/escidoc:2102370/GG_Adaptive_2001.pdf

See on pubman.mpdl.mpg.de



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